MVP Development and Digital Health
Why Your Healthtech Startup Might Fail (And How to Fix It)


Author
Adebanjo Netufo
Last Updated
Dec 17, 2025
Published
Dec 11, 2025
Reading Time
5 mins


Key Takeaways
1.
Technical perfection does not matter if the product disrupts critical clinical workflows or adds friction to patient care.
2.
Privacy and regulatory compliance must be built into the core code architecture from day one, not added as an afterthought.
3.
Products must integrate seamlessly with existing hospital systems (EHRs) rather than creating isolated data silos that clinicians won't use.
4.
Developers need deep clinical context to ensure the software correctly handles medical terminology and safety logic.
5.
Generalist software agencies often lack the specific understanding of clinical constraints required to build safe tools.
6.
Clinicians should be involved in the design phase to ensure the product prioritizes utility and speed over visual aesthetics.
I clearly remember one of my worst clinic days in medical school. I was in my fifth year, participating in the beta testing of a new Electronic Health Record (EHR) system for the hospital. The setting was the Endocrinology clinic — a place where detail, history, and lab values matter heavily.
On paper, the software looked perfect. The interface was sleek, the colors were great and it truly looked like a tool that would make clinical work easier.
But the reality was a disaster.
The "required fields" made it impossible to skip irrelevant sections for patients who only came for follow-up visits. It didn't account for the way we took histories from patients, forcing us to ask questions in an unnatural order. The system forced us to click through five different tabs just to enter a simple blood sugar reading.
The result? A clinic that should have run like clockwork was ground to a halt. Patients, who had been waiting for hours, became agitated. Consultants were furious. We spent more time dealing with the software than treating the patients. That day wasn't just frustrating; it was a clear lesson that in healthcare, good code is not enough.
This scenario is far too common. A brilliant founder or clinician has a vision to develop an app that enhances clinical workflows but when the product hits the clinic or ward, it fails. Why? Because there is a massive gap between engineering logic and clinical reality.
The "Lost in Translation" Problem in Healthtech
Building a fintech app or an e-commerce platform is difficult, but building healthtech solutions is a different beast entirely. In standard software development, the user is often browsing casually. In healthcare, the "user" is triaging, diagnosing, or trying to make sense of a prescription.
When you hand a clinical idea to a generalist software developer that has never stepped foot in a clinic, a language barrier emerges.
- The Clinician speaks in workflows: Triage, rounds, prescriptions, discharge summaries, differential diagnoses.
- The Developer speaks in features: Databases, APIs, latency, user interface, responsive design.
Without a translator to bridge this gap, you end up with a product that works perfectly in a test environment but fails miserably in a real clinical setting — just like that EHR in my fifth year.


Why Generalist Software Agencies Struggle in Healthcare
You might ask, "Can’t I just hire a top-tier software agency?" You can, but if they lack deep healthcare context, you run into specific risks that can kill your product before it scales. Here are five reasons why generalist agencies often miss the mark:
1. Workflow Friction
A developer might think a pop-up notification is a great way to alert a doctor. A clinician knows that a doctor, already suffering from alarm fatigue, will instinctively close that pop-up without reading it. If your software adds even three seconds to a task that a nurse performs 50 times a day, you have created a burden, not a solution.
2. Compliance Architecture
Navigating regulations like HIPAA or GDPR isn't just about legal check boxes; it determines what tools you use in building the solution. Generalist firms often treat security as an afterthought or a "patch." In healthtech, privacy must be baked into the design and code from line one.
3. Integration Blindspots
Healthcare data does not live in silos. If your new tool doesn’t talk to the old tools (like the legacy EHRs used in clinics), it becomes an isolated island. Clinicians will not open a separate app just to view one piece of data or take a unique action.
4. The Interoperability Challenge
It is not enough to just "build an API." Healthcare has complex standards for data exchange, such as HL7 and FHIR. A generalist agency might build a system that stores data in a proprietary format, making it impossible for that data to follow the patient to another hospital. This lack of interoperability is a major barrier to adoption.
5. Misunderstanding Clinical Nuance
Data types in healthcare are incredibly specific. Treating a blood pressure reading as a simple "text field" rather than a structured data set can ruin analytics later on. A developer might not know that "120/80" is two distinct values, not one string of text. These subtle architectural mistakes accumulate to create a product that is clinically useless.
The Solution: Bridging the Gap
To build a product that survives in the healthcare startup ecosystem, you don’t just need code; you need context. You need a team that understands that a "user" might be wearing sterile gloves and would appreciate hands-free voice command, or that a search function or database must recognize “Hematocrit" and "Packed Cell Volume (PCV)" to mean the same thing.


This is where the Slaine Labs approach changes the narrative. By combining active clinical knowledge with robust technical expertise, we don't just build what you ask for; we build what your clinical environment demands.
How to Ensure Your Healthtech Startup Succeeds
If you are a founder or a clinician looking to develop an MVP for healthcare, how do you prevent your product from becoming another failed healthtech statistic?
- Involve Clinicians Early: Don't wait for beta testing. Have healthcare professionals involved in the wireframing and design phase.
- Prioritize Workflow over "Flash": A boring interface that saves a doctor two minutes is infinitely better than a beautiful interface that costs them five.
- Speak the Language of Safety: Ensure your development team understands clinical risk, not just code bugs.
- Test in the Real World: Simulations are fine, but you need to know how your product performs when the hospital Wi-Fi is unreliable and the waiting room is full.
- Focus on the MVP: When you are learning how to build healthcare MVPs, the goal is not to build a "Swiss Army Knife" that does everything. The goal is to solve one specific clinical problem exceptionally well. Success comes from stripping the product down to its most essential, high-impact function.
- Consider Compliance from Day One: Don't treat regulations like HIPAA or EDPR as a final checklist to hand over to a lawyer. These regulations dictate your fundamental architecture—from how users log in to how health data is handled . If you try to bolt on security at the end, you risk having to rebuild your entire backend.
Taking the Next Step
You have the vision to improve healthcare. You have seen the gaps in the system, perhaps even experienced them yourself during a chaotic clinic day. That vision deserves to be realized. At Slaine Labs, we believe that great healthtech is built by people who understand the heartbeat of the clinic as well as the syntax of the code.
Ready to translate your clinical insight into a working product? Book a call with us and let’s talk about building something that works for your users.

