Asido Foundation: Redefining Mental Health Advocacy
Overview
The Asido Foundation is a not-for-profit mental health advocacy organization with the aim of providing evidence-based information, advocacy efforts as well as interventions, all aimed at addressing the huge mental health needs of the Nigerian populace.
The Vision
The Asido Foundation was born from a frustrating reality: their digital home did not reflect their heart. The vision was clear, to translate their compassion, science, and advocacy into a digital experience that was warmer, more human, and deeply intentional.
But this vision hinged on a critical question. How do you translate a movement into a digital experience that feels alive? How do you build a structure so human and intentional it could carry their mission forward?
That is where Slaine Labs came in: to answer that question.
The Challenge
The website did not just need new colors or buttons. It needed a soul.
Information was buried in rigid pages, updates were hard to share, and visitors could not truly feel what Asido stood for. The foundation's impact was hidden, not because the mission lacked strength, but because the platform lacked connection.
The Diagnosis
What Asido needed was not just a redesign, but a reintroduction.
The real issue was not visual but structural; the story of their advocacy lacked rhythm and clarity.
We needed to rebuild not only the pages but the very way users experienced empathy, understanding, and purpose.
Treatment Plan
We rebuilt the experience from the ground up.
Every design choice, from color to spacing, was guided by a single goal: to make users feel safe, seen, and informed.
- We mapped new user journeys for donors, volunteers, and individuals seeking help.
- We applied color psychology to balance calmness with credibility.
- We created flexible modules that allowed Asido to update their work, share stories, and publish new programs easily.
This was not design for beauty alone. It was design for emotional connection.
Medical Context
Because the Asido Foundation works in mental health, we designed the website with sensitivity and clinical accuracy. The layout, color choices, and text size were selected to reduce anxiety, improve readability, and support calm focus. The final result is a website that is medically grounded, emotionally safe, and easy for every visitor to use and understand.
- Features like the Emotional Assessment Test and LIMI (Living with Mental Illnesses) program were designed with clear disclaimers to protect privacy and encourage honest participation. Each section of the site follows a logical flow, from raising awareness to providing education and support resources.
- We also highlighted credible leadership, transparent data, and youth programs to strengthen trust.
The Experiment
The new website became a digital reflection of Asido's heartbeat, where a vivid homepage introduced their mission with clarity, interactive maps showed their nationwide impact, and clean layouts guided visitors from curiosity to engagement.
Behind it all was a system that empowered the Asido team to manage updates independently and tell their story with confidence.
The Outcome
The transformation was immediate, as Asido's new site finally felt like their mission which was professional, compassionate, and full of life, sparking joy for the client and exceeding his expectations at first glance.
As visitors spent more time exploring, partners connected more deeply, and the team found new joy in sharing their work, it became clear this was more than a redesign; it was a quiet revolution for mental health advocacy online.
Lab Takeaway
We learned that clarity restores confidence, and empathy, when designed with care, changes how people engage.
Building for a mental health foundation reminded us that every interface is an encounter. When people feel safe, they stay. When they stay, the mission grows.
Testimonial
Prof. Jibril Abdulmalik
Clinician-Founder
While Asido Foundation has been at the forefront of mental health advocacy in Nigeria, our digital presence didn't match the scale of our mission.
Slaine Labs changed that for us. Working with their team of doctors and students, they built a new website with incredible care and detail, raising the bar for technical excellence in the non-profit space.
The result is a bold, clean, and ambitious platform that readies us for the next decade of advocacy. We have Slaine Labs to thank for this powerful new voice.
