OrthoStart: Automated Patient Conversion
Overview
OrthoStart automates follow-up, presents payment plans beautifully, and gets contracts signed — all in one lightweight platform for orthodontists.
The Vision
Every orthodontist knows the frustration: a patient comes in excited for a consultation, nods through the treatment plan, and then vanishes with a polite smile that never returns. A board-certified orthodontist managing two thriving practices dreamed of closing that gap. She envisioned a system that would follow up after consultations, remind patients of what mattered, and help them take the next step with confidence.
Her burning question was how to help patients say yes to their treatment goals without losing the human touch. To make her dream real, she needed a partner who understood how to translate clinical empathy into intelligent technology, creating a platform that felt both personal and seamlessly automated.
That's where Slaine Labs came in.
The Challenge
Every orthodontist knows the frustration: a patient comes in excited for a consultation, nods through the treatment plan, and then vanishes with a polite smile that never returns. A board-certified orthodontist managing two thriving practices dreamed of closing that gap. She envisioned a system that would follow up after consultations, remind patients of what mattered, and help them take the next step with confidence.
Her burning question was how to help patients say yes to their treatment goals without losing the human touch. To make her dream real, she needed a partner who understood how to translate clinical empathy into intelligent technology, creating a platform that felt both personal and seamlessly automated.
That’s where Slaine Labs came in.
- Follow up automatically, yet feel personal.
- Protect patient data with absolute security.
- Simplify contracts, payments, and conversations across the practice.
The vision was clear, but execution required deep medical understanding and technical discipline — the kind that sees both sides of care and code.
The Diagnosis
At first glance, OrthoStart looked like a reminder system. But when we listened closely, we realized it was something deeper — a bridge between clinical intent and patient decision.
What the founder truly wanted was not automation alone, but connection that converts.
We redefined the problem as creating a digital care coordinator: a platform that could follow up, nurture intent, and simplify commitment, all while giving clinics more time for what they do best — crafting confident smiles.
Treatment Plan
We approached the build like designing a digital extension of the clinic. Every click, every screen, every message had to feel effortless, human, and accurate.
Our focus was clear: automation with empathy.
- We structured patient and consultation data like living records that evolve with each interaction.
- We ensured every task could be done in fewer steps, with zero confusion.
- We designed the interface to feel as calm as a trusted assistant and as precise as a clinical chart.
The Experiment
Consult Management
We built a simple system where clinics could capture consultation notes, track patient journeys, and view their performance metrics — all in one glance.
Follow-Up Automation
We introduced smart workflows that send gentle reminders through email and text, using customizable tokens that keep each message personal and timely.
Digital Contracts
We integrated secure signing through DocuSign and Cloudinary, giving every contract a verifiable digital trail from creation to completion.
Payment Plans
We designed flexible payment options for one-time or extended plans, automatically calculating fees and durations so patients could choose what works best for them.
Practice Analytics
We developed a live dashboard that processes thousands of records instantly, revealing daily trends, conversion rates, and revenue insights without a single delay.
Medical Context
Every decision was filtered through a clinical lens.
Because patient trust is sacred, we engineered data handling with HIPAA-level standards. No sensitive detail travels unprotected. Every message links securely to a verified patient portal.
This was more than compliance, it was integrity built into the architecture.
The Outcome
For the clinics using it, OrthoStart's results are already speaking. They experience a dramatic reduction in the stress of manual follow-ups, which leads directly to more signed contracts.
For patients, the platform provides newfound clarity and confidence. It creates a smoother, more supportive path that guides them from the initial consultation to their final commitment.
Ultimately, a once manual and stressful process has been transformed into an experience that feels alive, effortless, and reliable for everyone involved.
Lab Takeaway
Every healthcare product has two hearts—the human and the technical. When both beat in sync, systems stop feeling like software and start feeling like support.
That is what OrthoStart became: a calm, intelligent partner for both patients and practitioners.
And once again, it proved that when empathy meets precision, innovation doesn’t just happen—it heals.
Testimonial
Dr. Angela deFabrique-Abiusi
Clinician-Founder, OrthoStart
From our first meeting, I knew Slaine Labs was different. They didn't just listen; they actively enhanced the vision for OrthoStart with new possibilities, and their communication made it all seamless.
Every discussion was clear, easy-to-understand, and backed by a thought process that was clearly enhanced by their deep clinical knowledge. As an orthodontist in the US, it was a game-changer to partner with a team that already understood our clinical workflows and could build with HIPAA compliance in mind from day one.
They consistently went above and beyond, even implementing a proactive technical feature that elevated the entire product's value for my practice.
